Twitter use by politicians

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Andreas Jungherr, a professor at the University of Konstanz, summarizes existing research on how Twitter is used in election campaigns.

Selected insights:

  • Twitter is not a dialogue-enabling tool.
  • Social media has (mostly) not change power dynamics between parties and candidates.
  • Active Twitter use does not imply electoral success.
  • Key moments during campaigns can be identified by volume shifts.
  • Vocal users are not representative!

The findings are summarized in Table 4 of the paper:


Andreas Jungherr (2016) Twitter use in election campaigns: A
systematic literature review, Journal of Information Technology & Politics, 13:1

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