Now Nudging is mainstream

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David Laibson starts at 54:20:

NYT Opinion: Conservatives like "nudges." Except when liberals do. And vice versa.

In one experiment, we presented participants of varying political persuasions with short descriptions of various behavioral policy nudges (e.g., designating enrollment in a program as a default). To explain how such policy tools could be applied, we illustrated them using either an example of a liberal policy priority (e.g., encouraging low-income individuals to enroll in food stamps programs for which they were legally eligible) or a conservative policy priority (e.g., encouraging the wealthy to take advantage of capital gains tax breaks they were legally eligible for). The participants were then asked to rate how ethical, manipulative and coercive they found the nudge to be, as a general policy approach.

We found that the illustrations — which were arbitrary examples, logically speaking — greatly influenced their evaluations. In almost every case, respondents on the left of the political spectrum supported nudges when they were illustrated with a liberal agenda but opposed them when they were illustrated with a conservative one; meanwhile, respondents on the political right exhibited the opposite pattern.

A continued concern is that behavioral interventions will have short-term effects:

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